PSA Impact

what is Ad council ?

The Advertising Council, commonly known as the Ad Council, is an American organization that distributes public service announcement on behalf of different sponsors, including non-profit organizations and agencies of the U.S government.

What causes do they support?

They support organizations that want to make positive change in the society. The Ad Council was made to improve the lives of all Americans since first creating the category of public service advertising.

How have their PSA's impacted their causes?( two examples)

It helped people because it prevented drunk driving because they made donations. Since the first Drunk Driving Prevention messages launched in 1983, the campaign has received almost $1.4 billion in donated media. Since the “Buzzed” campaign launched in 2005, the campaign has received over $367 million in donated media through the first quarter of 2011. The other example is wild fire prevention they made donations to support smoky the bear over $1 billion since 1980 over $144 million since June 2008.

What impact do you think your PSA will have on your community?

I think it has a very important impact and a positive impact in our community because they are helping support positive things in the community.
what are some ways technology is used to affect social change?
Technology is used to affect social change because technology is a way of spreading things around faster and easier so their are going to be more sponsors and more supporters.

·         How does teen representation in magazines impact its teen reader?

·         Teen representation in magazines impacts its teen reader because it impacts girls and their teen lives. It turned into a valued source of advice.

·         What are teens taking away from magazines?

·         Teens are often looking towards magazines for information about appearance, dating, and clothing and fashion. Usually their about these topics instead of things that affect them like school, family, being independent, drugs, and diseases.

·         How does this impact their ideas of social standards?

·         This impacts their ideas of social standards in many ways. They looked to magazines for the coolest trends, fashion, and beauty, and advice about their personal lives.

·         How are teens using the internet in magazine readership? How are magazine companies making use of the internet?

·         How does the regular format of a magazine affect teens?

·         They affect teens due to the fact that they are showing teens what is suppose to be the "normal" way of things and what is considered and beautiful and they also grab men attention, men tend to have magazines showing the latest gadgets in stock.

·         What do you think are some examples of popularization of concepts through magazines or other media sources?

·         Magazines show media sources because the celebrities are advertising things on the magazine making teen consumers want to purchase the things that the celebrities are advertising. 

·         How do role models or favored celebrities contribute to the influence of teens?

·         The teens find the celebrity as a role model and want to be like them because they believe that the celebrities understand them and they want to support them so the purchased.

·         Why might image manipulation be wrong or harmful to society?

·         The manipulations might be wrong because they are lying to the consumers and the consumers of the product will not be able to receive the benefit of what they paid for.

·         How are celebrities responding to the retouched images of themselves? Why?

·         The celebrities boycott the magazine or let others know what the magazine company is doing,

·         What about magazines and the media do you think young people should be aware of?

·         Young people should be aware that what they see is not always what it looks like.