PSA Impact

what is Ad council ?

The Advertising Council, commonly known as the Ad Council, is an American organization that distributes public service announcement on behalf of different sponsors, including non-profit organizations and agencies of the U.S government.

What causes do they support?

They support organizations that want to make positive change in the society. The Ad Council was made to improve the lives of all Americans since first creating the category of public service advertising.

How have their PSA's impacted their causes?( two examples)

It helped people because it prevented drunk driving because they made donations. Since the first Drunk Driving Prevention messages launched in 1983, the campaign has received almost $1.4 billion in donated media. Since the “Buzzed” campaign launched in 2005, the campaign has received over $367 million in donated media through the first quarter of 2011. The other example is wild fire prevention they made donations to support smoky the bear over $1 billion since 1980 over $144 million since June 2008.

What impact do you think your PSA will have on your community?

I think it has a very important impact and a positive impact in our community because they are helping support positive things in the community.
what are some ways technology is used to affect social change?
Technology is used to affect social change because technology is a way of spreading things around faster and easier so their are going to be more sponsors and more supporters.

·         How does teen representation in magazines impact its teen reader?

·         Teen representation in magazines impacts its teen reader because it impacts girls and their teen lives. It turned into a valued source of advice.

·         What are teens taking away from magazines?

·         Teens are often looking towards magazines for information about appearance, dating, and clothing and fashion. Usually their about these topics instead of things that affect them like school, family, being independent, drugs, and diseases.

·         How does this impact their ideas of social standards?

·         This impacts their ideas of social standards in many ways. They looked to magazines for the coolest trends, fashion, and beauty, and advice about their personal lives.

·         How are teens using the internet in magazine readership? How are magazine companies making use of the internet?

·         How does the regular format of a magazine affect teens?

·         They affect teens due to the fact that they are showing teens what is suppose to be the "normal" way of things and what is considered and beautiful and they also grab men attention, men tend to have magazines showing the latest gadgets in stock.

·         What do you think are some examples of popularization of concepts through magazines or other media sources?

·         Magazines show media sources because the celebrities are advertising things on the magazine making teen consumers want to purchase the things that the celebrities are advertising. 

·         How do role models or favored celebrities contribute to the influence of teens?

·         The teens find the celebrity as a role model and want to be like them because they believe that the celebrities understand them and they want to support them so the purchased.

·         Why might image manipulation be wrong or harmful to society?

·         The manipulations might be wrong because they are lying to the consumers and the consumers of the product will not be able to receive the benefit of what they paid for.

·         How are celebrities responding to the retouched images of themselves? Why?

·         The celebrities boycott the magazine or let others know what the magazine company is doing,

·         What about magazines and the media do you think young people should be aware of?

·         Young people should be aware that what they see is not always what it looks like.

Final Magazine Evaluation

        How does your magazine compare to professional magazines?How does your magazine compare to that of your peers?What makes your magazine attractive to its consumers?What attention grabbing techniques did you use?What advertising techniques did you use?Do you think these techniques were effective? Explain why.

                            My magazine compare to a professional magazine because it has the basic set ups as an original magazine. A real magazine has a bar code, cover, advertisement, and two cover pages and our magazine include that also. The celebrities that we used make our magazine attractive to consumers. They will be attracted to how the celebrity is looking and also the color we choose also makes it attractive. My magazine shows that we put more time and effort into it other than our peers because theirs look like they didn’t take their time to finish it. I use the technique of putting things that will attract my consumer youth into the magazine and also added something’s that is considered "cool". I think that these techniques are affective because i grabbed an attention of some of my peers in my class.

Teen Marketing Strategies

1. What are the three sure ways to reach teens?
going virtual, returning marketing basis, and understanding teen buying habits.
2. What is the purpose of this article?
The purpose of this article is to inform producers of teen products on what they can do to have teen consumers.
3. Who is the writer trying to help?
The writer is trying to help producers of teen products.
4. Why might people need this kind of help?
People might need this kind of help to let them understand what teens want and what they are interested in.
5. Do you agree or disagree with Stroll's statements regarding teens? Explain why.
I do agree with his statements because as a teen all the things he mentioned were facts we are always wanting to communicate and find things that are cool and interesting to us.
6. What companies in your opinion employ the tactics described by Stroll in this article?
Face book employ the tactics described by Stroll in this article.
7. What advice would you give companies or website developers who want to market to you as a teen?
I would tell them that they should make things bright and colorful. They should also have ways for teens to communicate with each other.
8. What products or websites have you helped to market through word of mouth? Explain why you have or have not done so?
I have helped market the I phone 4s because when i first go it i started bragging and making fun of everyone with a Blackberry because that was my previous phone. I made them feel like their phone was "whack" and mine is "live".

Investigation

I will use my research to create a successful project by using the information I receive and putting them into my own words. I learned new things that teens are interested in and I also learned what are new things that I can add on to my project to make it better. I interpreted my peers in accessing my information because I received their opinion and took it into my own hands. It was helpful because it helped me see things from other peoples perspective and make me see different styles and trends people like. I am also going to use that information to gather them and make majority of what people like in my project.

Methods of persuasion

Appearance and sexuality- convincing people to buy things by making beautiful people wear them.

Similarity- makes people fell like they have something in common with someone wearing the product

Indirect Persuasion- having no direct relationship but using a transfer and diversion.

Testimonial- use both ordinary people and celebrity to make people believe that they can be trusted.

Informational advertisement- looks like a newspaper article but it is really an advertisement.

I think that appearance and sexuality is the most effective advertising ad because they fool teens into believing that they are going to be just like the person product they are using. For example if the producer is gay and the consumer is gay they might have a sexuality connection because the teen might think if they buy a product from a gay producer they are supporting being gay. I think that the informative advertising is the least effective because if we as teens see something that look like its educating us and we came from school tired and beat we are not going to want or even have time to listen or read anything that looks informative because we feel that we have already learned enough in school so they need to advertise something that is going to grab our attention and make us want to stop and listen or read.

Media Literacy

It is important for teens to be media literate because they need to know what the new technology is and the new brands. Teens usually get their fashion styles from artist and they fallow the "swag" of the that particular artist icon. We teens get our fashion styles from artist. We teens also create our own styles from the styles we get from artist and we try to make it ours so we can be able to make it our own style making us have our own "swag".